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May 18, 2011

CBR 250R Stable Road Slippery When the brake on


Motor sport cc Honda CBR 250R really comfortable to drive. Motor is equipped with technology Combined-ABS (Antilock Braking System) that can control the sudden braking or slippery road conditions. In order to compete with the sole agent (ATPM) in the segment of motor sport, PT Astra Honda Motor (AHM) launched a brand-new motor sport, CBR 250R. This year, AHM targeting Honda CBR 250R sales volume of 10,000 units.

Motorcycle CBR 250R is expected to master the national premium sport bike market. The advantages of this variant motor using the Combined-ABS technology. Combined-ABS braking system that combine "The system can control the sudden braking or on slippery road conditions so as to maintain control of vehicle stability," said Executive Director of AHM President John Loman on the sidelines of the launch of CBR 250R in Jakarta, Wednesday (24 / 2).

Loman said the price of the Honda CBR 250R cost Rp 39.9 million for the variant without ABS brakes. While the ABS on the road in Jakarta Rp 46.5 million. Motor is equipped with Pro-Link system for the rear suspension that will make the shock of the seat feels more delicate.

President Director AHM Yusuke Hori also added, the presence of CBR 250R is believed to boost premium sports market in the class 250 cc to 150 percent of the 1,000-an unit per month to 2,500 units per month.

Hori claims, the total market sport in Indonesia last year reached 760,000 units and is predicted to be increased to 800,000 units. Although small portions, this market continues to show sales growth of AHM.

The presence of CBR 250R apparently brings high spirits for the AHM in the boost volume sales. Hori targeting sales of motorcycles in 2011 as many as 4.25 million units.

This figure increased by 22.47 percent from sales of Honda motorcycles in 2010 as many as 3.47 million units. Hori suggests, the volume of motorcycle sales in Indonesia AHM in 2010 exceeded the target of 200 thousand units.

"We look at the demand of society to Honda products is quite high," he said.

AHM record January sales of 331,596 units or approximately 53.5 percent growth compared to the same month the previous year.

Market share is dominated by Honda at 49.8 percent. This year, AHM will expand in order to enlarge the volume of sales of motor type automatic (AT), stamp and type of sport.

The three types of these products so reliable business AHM in increasing sales. To boost sales of motor type of automatic, AHM will increase production capacity of this motor variant of 2.5 million units per year, an increase of capacity in 2010, 1.5 million units per year.

AHM invested capital of 750 billion yen to increase its production capacity in Indonesia.

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