China is a new paradise for producers of luxury goods world after the countries established in Europe and America increasingly saturated. Together with the oil countries in the Gulf region became one of China's luxury goods market which continues to grow. Similarly, luxury cars, China is a very lucrative market.
According to the latest survey done in Hong Kong consultant, Clear Asia on luxury brands most in longing, the result turns out BMW was in first position, followed by Rolex - luxury watches brand - and Apple.
BMW also beat compatriot luxury car brands as well as nearby competitors, Mercedes-Benz and Audi who are in positions eight and 12. According to the survey, the BMW brand is seen as a sexy, confident, attractive and sophisticated.
BMW was very aware very strong position in China. Therefore, he ignored the 2011 Geneva Motor Show and select the 2011 Geneva Auto Show to introduce the new BMW Concept M5 and the BMW 6 Series Couope. BMW is also working with partners in China, Brilliance Auto to develop new variants of the plug-in hybrid from the 5 Series sedan will be displayed in Shanghai as well.
Clear Asian Survey, which is the result of 2.500 respondents answer is different from the results globally. Surveri similar at the global level, BMW was in third position under the Apple and Rolex.
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