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Jun 8, 2011

Chevrolet Launches All New Colorado latest generation of Chevrolet pickup trucks are tough and luxurious

Chevrolet Colorado launched the latest generation ahead of the 32nd Bangkok International Motor Show 2011 (BIMS) -Southeast Asia's biggest automotive exhibition, Monday, March 21-2011.
The launch is the first public debut of the world. Colorado will be displayed at BIMS 2011 Chevrolet truck has a unique DNA that inherits a number of awards since the first appearance. Colorado planned to go on sale late in 2011 Thailand, according to the release of GM Indonesia. "Thailand is a midsize pickup truck market in the world, making this country a perfect location to launch this latest Colorado," said Martin Apfel, president of GM Thailand / Southeast Asia and Chevrolet Sales (Thailand).
"The latest generation Chevrolet Colorado is the heir to the best truck ever created by Chevrolet since its establishment 100 years ago. We are proud of this car could be built in Thailand. And we believe that this product be the right answer to consumer demand in Thailand, "said Apfel.
"The latest generation Chevrolet Colorado will reinforce the principles of expressive design, perfection in every aspect, and the best capability," said Susan Docherty, vice president of Sales, Marketing and after sales GM International Operations (GMIO).
Latest Colorado comes with a longer chassis and all-wheel-drive. The size of its 20-inch tires off-road type. Colorado brings an efficient engine 2.8L turbo-diesel, which has a better torque with a maximum carrying capacity further and to improve the drive ability and fuel efficiency.


If the rivals to survive with 2.5-liter diesel engine, there are opportunities to be the largest Colorado. Unfortunately, GM has not released figures of power and torque.

"Although this car is a car for display at the exhibition, display base and our future vision for Colorado is in conformity with which will be marketed legally. This car reflects the latest generation pickup truck with a design that is more than just a truck. This truck will not only be commercial vehicles but also the luxury lifestyle through which it has, "said Brad Merkel, GM's Global Vehicle Line Executive.

Although the latest Colorado developed by GM's global product development division, this pickup truck by GM engineers have adapted to the Southeast Asian market. Senior engineer who has long lived in Thailand for several months during the development of this car, it has been observed and observe how the Thai people use pickup trucks daily and with field conditions in the country's white elephant.

"Pickup truck into an important instrument for economies of Thailand and the pulse of all pickup truck owners (in Thailand) was always proud of their vehicles. They used pickup trucks for personal and for business. Consumers like they always ask a lot of things, ranging from the power train and chassis to strong. So, Colorado will be the right answer to these questions, "said Merkel.

Detail Design

Colorado has a design that is functional, sturdy body design that encloses the chassis so it can penetrate any terrain. At the front, Colorado appeared with the characteristic gold Chevrolet logo and the dual-port grille with the extractor vents on the hood and the headlamp is great.

"In the world, pickup truck identical to the strength, capabilities, and fungi. And Colorado has it all. This car is perfect and the typical proportion of the Chevrolet truck over a century, "said Ed Welburn, vice president of GM Global Design.


Colorado comes with Pepper dust Metallic exterior color with aluminum accent details on the fascia, and side step aside and projector style headlamp with LED lighting elements. On the back of Colorado comes with a full-width LED tail lamp, which has a luxurious feel while running.

Additional details on the exterior are:
• The design draws on the tailgate
• Accents of gray on the sides, front, rear and bottom molding
• liquid metal wheels measuring 20 inches, with gray accents on the wheel port
• 285/50R20 Cooper Zeon LTZ Tire
• LED Lights cents on the side rear view mirror

Characteristic of the Chevrolet Colorado interior sculpted in part through a dual -cockpit design up to the door panels that give the impression of a spacious cabin space. In addition, ice-blue lighting and design of high quality leather upholstery provides a luxurious and modern on the Colorado.

"Colorado Interior designed to deliver the impression of a premium and larger cabin space than similar trucks. Besides Colorado, provided details on the interior features of interest, "said Welburn. In addition, three-dimensional design odometer panel, emits a sporty impression.


Colorado trim design contrasts with its leather upholstery. Wood trim and chrome accents are juxtaposed with a soft material that reinforce the impression of a premium. Storage compartment of goods available in the interior, including bins with storage tray valuables and large dual glove box.

Additional features of the Colorado is a dual-zone, digital climate control systems, and the latest infotainment technology. Colorado which will be exhibited at the BIMS is equipped with 7-inch LCD in the middle of the dashboard, making it easily seen by anyone in the car and facilitate the use of navigation systems, internet access, music, and features hands-free.

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